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Want to stand out in the category - and back it up?

Category Management & Data Storytelling

Your numbers have a story. Let's make it a good one.

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Syndicated Data Analysis

We dive into IRI, SPINS, or Nielsen data to find the insights that actually matter—what’s working, what’s not, and how you stack up.

Competitive & Category Mapping

Understand where your brand fits—and where it can win. We analyze velocity, pricing, promo strategy, and your competitive set to help you outmaneuver the shelf.

Buyer Decks & Sell Stories

Turn your data into a compelling retail pitch. We help you build buyer-facing decks that make the case for distribution, promotion, or expanded placement.

Turn Insight Into Advantage

Use your data to drive decisions across marketing, sales, and retail planning. We connect the dots between numbers and next steps—so your team’s all pulling in the same direction.

Big Brand Thinking. Small-Team Hustle. Custom Support.

We offer three flexible ways to support CPG brands: strategic leadership, focused consulting, and data-backed retail storytelling. Pick what fits—or let's build a mix.

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Fractional CMO

Senior-level brand leadership without the full-time commitment. We help founders and lean teams set marketing direction, build strategy, and lead execution that actually drives growth.

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Brand Consulting

Whether you need positioning help, a sell-in story, or a strategic marketing plan, we bring brand-side expertise to solve real-world problems and elevate your presence at retail and beyond.

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Category and Data Storytelling

Turn syndicated data into strategy that wins with retailers. We help brands interpret IRI, SPINS, and Nielsen, understand their competitive set, and craft buyer-facing stories that drive distribution and growth.

Fractional CMO: A CMO's Brain - WIthout the Overhead

For founders and lean teams who need marketing leadership but not a full-time hire, we offer strategic firepower, clarity, and execution—fractionally.

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Strategic Planning

  • Annual and quarterly meeting roadmaps

  • Brand positioning + messaging development

  • Budget strategy and campaign prioritization

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Execution Oversight

  • Lead and manage external creatives and vendors

  • Recommend, review, and approve campaign assets

  • Ensure execution stays true to brand strategy

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Brand Leadership

  • Represent your brand in high-level conversations

  • Translate business goals into marketing plans

  • Align sales, marketing, and executive teams

Not sure if you need a full CMO or just sharper strategy? Need someone to quarterback your marketing without taking over the whole team? 

Brand Consulting - Stand Out. Don't Blend In.

You have a product that works. We’ll help make sure the story does too—from brand foundations to retail pitches to launch-ready strategy.

Sell-In Strategy

Make retail buyers believe before consumers ever see it.

  • Craft a compelling story for your pitch decks and meetings

  • Show retailers why your product deserves space on shelf

  • Help buyers see your brand as a smart business decision

Brand Foundations

Build a brand that shows up strong and scales smart.

  • Define what your brand stands for - and why it matters

  • Create clear messaging that works across retail, digital, and sales

  • Identify where your brand fits in (and how to stand out)

Go-to-Market & Shopper Marketing

Bring it to life in-store, online, and everywhere in between.

  • Plan your launch or expansion with a clear marketing strategy

  • Choose the right channels to connect with your audience

  • Drive in-store and digital engagement that moves product

Let's make your brand the one they remember. We'll bring the clarity, confidence, and plan - so yo can focus on building what's next.

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